Creating and developing content that informs or moves its audience — in short, content that resonates. That's what drives me.

Since the beginning of my career, I've conceptualized, captured, created, edited, or distributed content — often all in the same project.

From humble beginnings writing press releases as an intern, to receiving a masterclass in various editorial roles at a nonfiction book publisher, to working in web content management and then multimedia production at a midsize nonprofit, to producing high-visibility videos for a global SaaS company, I’ve earned my content-production stripes several times over. (I’d even proudly display them at my desk if they weren’t metaphorical.)

Though the subject matter I’ve worked with and the deliverables I’ve produced have varied, I’ve always kept my focus on the same North Star: the end user’s experience. I constantly ask myself:

Is the information we’re producing necessary? Does it fill a need, solve a problem, satisfy a burning curiosity? And a related but separate question: What is the goal of this content? How will we measure success once it's been produced and released?
If the content is necessary and its goals are well outlined, is it clear? Well structured? Engaging?
Is it packaged in the most digestible format possible? Does the design aid understanding?
Are we making it easy for a user to find this information amid the vastness of the Internet? Of social media?  
Once it's out in the wild, how is the content performing? Is it reaching the target audience? Are readers/listeners/viewers taking the actions we want them to after they consume the content? Is there any part of the content asset that isn't resonating, and can that be rethought, made better?

I work doggedly to answer these questions.